Summary
- 17+ years of experience in Product design and development
- Experience working with popular global brands
- Experience of leading teams
- Experience in developing brand strategy and positioning
- Full professional proficiency in English and working proficiency in Chinese
Education
1998-2002
Indian Institute of Technology, Kanpur (IIT)
Kanpur, India
Masters in Design
2004- 2006
VTU, Belgaum
Belgaum, India
Bachelor in Mechanical Engineering (B.E. Mech)
Work Experience
02.2021 - Present
UPMARKT
[A Modern Furniture brand based in india]
BRAND DIRECTOR
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Directed brand's entire lifecycle: ideation, design, production, marketing.
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Build partnerships, suppliers, ensured quality.
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Drove sales through retail, e-commerce collaborations.
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Crafted unique brand identity, website, visuals.
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Executed marketing strategy: online, offline, influencers.
08.2016 - 08.2020
Cleer Inc ( Brand owned by Shenzhen Guanxu Electronics) Shenzhen, China.
[Shenzhen Guanxu Electronic Co.,Ltd. is an OEM for JBL, Harman Kardon, Astro, Pioneer, IAM+, Revols, Skull Candy, Nura headphones etc.]
PRINCIPAL DESIGNER
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Led design team: from concept to manufacturing
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Develop the brand, active role in brand positioning and strategy
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CMF exploration from brand perspective
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Orchestrated design process, ensured quality
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Supplier Audit, choosing and working with supply chain
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Collaborated cross-functionally: engineering, marketing.
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Transformed concepts into market-ready products.
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Mentored team, recruited, nurtured creative talent
04.2013- 08.2016
Tymphany ( A division of PRIMAX) Huizhou, China.
[OEM for Beats by Dr.Dre, B&O, B&W, Bose, Klipsch, Dolby, Sony, Monitor Audio, Denon, Tannoy etc. ] High end Audio systems and transducer design and manufacturing company based in United States, Hong Kong and China. Tymphany is an OEM to popular brands serving the US and European markets and Asia pacific
SENIOR INDUSTRIAL DESIGNER
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Worked on projects for Apple, B&O, B&W and other brands
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Expert in CMF exploration, proposals, implementation
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Working on ground with suppliers for effective production
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Managed projects: concept to manufacturing.
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Collaborated cross-brand, cross-functionally.
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Translated concepts to market products.
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Recruited, Nurtured and trained team
04.2012 - 08.2012
Tunbow Shenzhen, China.
[OEM for Morphy Richards, Philips and other European Brands]
INDUSTRIAL DESIGNER
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Product Benchmarking and Market research
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Material and process benchmarking, validation
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Concept design and renderings
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Mock up and validation
04.2012 - 08.2012
Videocon Industries Limited Shenzhen, China.
[OEM for Philips, Nordmende, Sansui, Keymat, Kenstar, Kelvinator, Electrolux India] Consumer electronics and Appliances, design and manufacturing multinational company.
INDUSTRIAL DESIGNER
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Product Benchmarking and Market trends survey
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Develop initial concepts, modeling, 2D and 3D renderings
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DFM, Coordinate with Engineers and suppliers
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Supplier audit and selection
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Visiting International exhibitions and Fairs